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The 6 Figure Freelance Designer
Introduction
Welcome & How to use this program (4:03)
Week 1 - Your Niche
Why Selecting a Niche is Crucial For Your Success (13:51)
How To Pick a Profitable Niche (18:14)
Niche Examples For Designers (8:43)
How To Become The Best Freelancer In Your Niche (11:47)
Weekly Mission (5:18)
Feedback On Student Work - Niche (9:03)
Week 2 - Your Messaging
How To Stand Out From 98% of Other Freelancers (4:16)
What Clients Actually Care About (14:23)
How To Make Sure Clients Value What You Offer (3:16)
How To Craft Your Unique Value Proposition (6:47)
Weekly Mission (2:29)
Feedback On Student Work - Messaging (9:42)
Week 3 - Updating Website & Social Networks
Why You Must Have Your Own Website (4:11)
Should You Brand Yourself a Freelancer or an Agency? (5:33)
Quick Website Checklist (3:04)
Making Sure Your Message is Consistent Across Platforms (1:22)
Weekly Mission (1:06)
Feedback On Student Work - Website (8:45)
Week 4 - Building Your Client Attraction Machine
The Difference Between Sales & Marketing (2:39)
The Pros & Cons of Each Marketing Channel and How To Choose (22:05)
Designing Your Sales Funnel (5:12)
What are Your Critical Drivers (3:49)
Measuring of Your Funnel Performance (3:03)
Your Weekly Mission (2:34)
Week 5 - Your Pricing Strategy
How To Choose The Right Price For You (5:14)
Penetration Pricing (3:39)
Cost Based Pricing (4:43)
Value Pricing (14:37)
Premium Pricing (4:49)
Promotional Pricing (3:50)
Price Packaging (3:00)
Your Weekly Mission (1:45)
Week 6 - Sales & Negotiation
Why You've been struggling with sales until now (6:55)
My Key Principles for sales (5:43)
Step 1: The First Call (6:25)
Step 2: The First Meeting (19:06)
Step 3: Negotiations (16:53)
Recommended Reading (2:28)
Week 7 - Outreach
The Strategy For Getting Clients NOW (2:02)
Creating Your Hit List (3:47)
Researching Like Sherlock (7:25)
Crafting Your Irresistible Pitch (6:53)
How To Write Emails That Get Replied (7:17)
How To Follow Up (4:49)
Your Weekly Mission (1:58)
Week 8 - Finances
Have You Been Flying Blind? (2:48)
Step 1: Separate Your Bank Accounts (4:54)
Step 2: Setting Up & Understanding Your Accounting Docs (13:51)
Step 3: Becoming Profitable (9:17)
Step 4: Keeping Track (9:32)
Step 5: Assessing Risk (6:22)
Recommended Reading (1:41)
Week 9 - Business Operations & Management
The Tools & Processes You Need To Run Your Business (3:31)
Planning Tools & Systems (10:18)
Pricing, Proposals & Invoicing (14:55)
Time Tracking: Why & How to do it (6:33)
Tracking Sales & Marketing (4:52)
Weekly Mission (1:13)
Week 10 - Client Relationships
The 3 Types of Freelancer-Client Relationships (6:55)
Pre-Sell Relationship (7:38)
Managing Relationships During The Project (11:29)
How To Handle Feedback (8:14)
How To Handle Conflicts (7:37)
Post-Project Relationship (6:17)
Weekly Mission (0:47)
Week 11 - Delegation
When Should You Delegate (12:33)
How To Delegate Design, Development, Finances & Marketing (14:00)
How To Interview Sub-contractors (8:54)
Contract Example (5:39)
Week 12 - Systems For Growth
How To Put Systems To Ensure Growth (1:54)
Marketing Systems (4:44)
Service Systems (3:51)
Operations Systems (2:16)
Finance Systems (2:18)
Management Systems (2:13)
Conclusion & Final Thoughts (0:56)
Group Call Recordings
May 13th, 2020 (81:30)
May 20, 2020 (58:03)
May 27, 2020 (88:20)
June 3, 2020 (104:59)
June 10 Call (99:30)
June 17 Call (55:12)
June 24 call (69:31)
July 1 Call (58:56)
July 8 Call (66:44)
July 15th (69:53)
July 22 (69:52)
July 29 (85:52)
August 5 (62:42)
August 12 (100:27)
August 19 (74:32)
August 26 (66:59)
September 2 (66:38)
September 9 (50:17)
My Key Principles for sales
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