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WriteSite: Strategic Copywriting for Web Designers
Welcome to WriteSite
Welcome (1:46)
Project Workflow
Project Workflow (4:40)
Leveraging AI
AI Overview (1:58)
AI Guiding Principles (2:36)
Discovery and Research
Intro to Discovery & Research (1:42)
Running a Discovery Session (7:58)
Discovery Session Demo (4:34)
Using AI for Research (10:10)
Customer Interviews (6:31)
Competitor Research (1:09)
Brand Message Development
Why Create a Brand Message Playbook (1:52)
How to Create a Brand Message Playbook (7:54)
Website Strategy
Website Strategy Overview (7:50)
More Than One Target Audience (1:58)
Website Wireframing
Importance of Wireframing (1:53)
Home Pages
Intro to Headers (1:30)
Headlines That Work (4:05)
Writing Headlines (16:07)
AI Headline Writing Demo (9:07)
Subheadlines (13:43)
Buttons That Invite Action (4:30)
Header Images (5:37)
Wireframing The Header Demo (7:02)
Identifying and Agitating Problems (11:37)
Selling the Solution: Service or Product Descriptions (12:00)
AI Service and Product Description Demo (4:04)
Showing Clear Value (14:16)
Why Work With Us (8:25)
Who Is This For? (5:14)
Building Credibility (11:29)
Deepen Connections Through Shared Beliefs (8:58)
Creating a Final Call To Action (6:49)
Footers (7:12)
Organizing The Homepage (4:02)
Final Homepage Wireframe Examples
Homepage Wireframe Guide Using The Essential Questions (1:24)
About Pages
Intro to About Pages (2:53)
Company Summary (6:37)
The Founder's Story (7:25)
Writing Compelling Team Bios (5:38)
About Page Wireframes
Service Pages
Service Pages (10:05)
How We Work Pages
How We Work Page (6:23)
Product Pages
Product Pages (4:38)
Career Pages
Career Pages (10:04)
Wireframe Templates
Wireframe Templates
Copywriting Tips, Formulas, and AI Prompts
Copywriting Tips (17:09)
Copywriting Formulas
AI Writing Prompts
Why Create a Brand Message Playbook
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