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Brand Design Mastery
Welcome
Course Overview and How to Make the Best of It (12:01)
Course Project & Certification (1:42)
Introduction to Your Instructors (4:09)
Closing a branding project
The Value of a Strategic Brand Design Process (14:32)
The Discovery Call (21:01)
Pricing & Scope (18:08)
Proposal & Negotiation (21:57)
Brand Strategy
Understanding and Developing Brand Strategy (9:39)
Defining Business Purpose: Vision and Mission (9:57)
Defining the Customer Persona (8:09)
Defining Market Position (18:32)
Finding The Big Idea (6:59)
How to Run a Successful Strategy Session (25:15)
Developing the Strategy and Gaining Insight (6:29)
Presenting the Strategy (4:24)
Case Study: DoubleYou (13:10)
Mod 3 Assignment: Project Overview & Brand Strategy (1:28)
Creative Direction
What is Creative Direction in Branding? (16:49)
Finding Inspiration and Doing Research (50:03)
Designing Moodboards (55:24)
Presenting Visual Direction to Clients (38:31)
Case Study: Architecture Brand (29:22)
Mod 4 Assignment: Creative Direction (0:34)
Logo Design
What Makes a Good Logo (25:24)
Logo Types and Terms (16:52)
Sketching ideas (11:08)
Vector Techniques for Logos (26:35)
Refining the Logo and Composition (48:00)
Case Study: Logo Design (Dust Palace / Saver One / Architecture Brand) (21:32)
Mod 5 Assignment: Logo Design (1:11)
Visual Identity
Developing a Design Concept (20:41)
Selecting and Editing Type (27:46)
Color in Visual Identities (28:47)
Broadening Your Identity Design (18:00)
Applying the Brand Online & Offline: Mockups (14:45)
Putting It All Together: Identity Presentations (27:48)
Presenting and Getting Feedback (14:32)
Case Study & Demo (34:44)
Mod 6 Assignment: Visual Identity (0:42)
Delivering The Brand Identity
Wrapping up the project (7:03)
Creating brand guidelines (19:51)
Delivering files and assets (17:49)
Mod 7 Assignment: Brand Guidelines Delivery (0:21)
Advanced Branding Topics
Brand Architecture (18:46)
Naming (17:10)
Rebranding (28:05)
Conclusion & What’s next
What’s next? (3:01)
Mod 4 Assignment: Creative Direction
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